apple computers

you knew this was coming didn't you?

I get these emails all the time - Bou', you haven't really mentioned Steve Jobs yet, why not?

Well, I probably will some day soon (and I will not forget all the other California CEO luminaries either), but I doubt I can do a better job than Steve Jobs himself.

What I will do here is spend just a few moments on the company formerly known as NeXT.

I focus on apple because it is essentially the quintessential California company: smug, fashionable, smug, expensive, self aggrandizing, and smug. I might suggest that there are other companies in the running on the ecosmug tip, but I'm talking about NeXT now.

Secrets? check

Special KoolAide? check

Genuinely innovative products? check

Smug dial that goes up to 11? check; and I'll point out that the macbookpro goes up to 12 in the function keys.

CEO that wears the same clothes every day? check

Stole all their ideas that then got stolen from them? check

Am I missing anything? oh yeah, a DIVIDEND!!!